MARINA
KALIF
A specialist in trends and founder of the first Trends Studio in the Amazon. In a world seeking regenerative solutions, valuing ancestral knowledge and looking for authentic narratives that connect local to global, I see the Amazon region as a vast creative potential. My unique approach, Amazonicidade Cool, integrates the cultural and environmental richness of the Amazon with international trends, developing innovative and relevant products. Through sophisticated reports and consultancy, my work not only highlights the uniqueness of Amazonian products but also promotes sustainable and impactful practices in the global market.
MARINA
KALIF
A specialist in trends and founder of the first Trends Studio in the Amazon. In a world seeking regenerative solutions, valuing ancestral knowledge and looking for authentic narratives that connect local to global, I see the Amazon region as a vast creative potential. My unique approach, Amazonicidade Cool, integrates the cultural and environmental richness of the Amazon with international trends, developing innovative and relevant products. Through sophisticated reports and consultancy, my work not only highlights the uniqueness of Amazonian products but also promotes sustainable and impactful practices in the global market.
MARINA
KALIF
A specialist in trends and founder of the first Trends Studio in the Amazon. In a world seeking regenerative solutions, valuing ancestral knowledge and looking for authentic narratives that connect local to global, I see the Amazon region as a vast creative potential. My unique approach, Amazonicidade Cool, integrates the cultural and environmental richness of the Amazon with international trends, developing innovative and relevant products. Through sophisticated reports and consultancy, my work not only highlights the uniqueness of Amazonian products but also promotes sustainable and impactful practices in the global market.
I am a Coolhunter, speaker, and Master in Communication, Languages, and Culture. I graduated in Fashion from the University of the Amazon (UNAMA) and have certification from the Istituto Marangoni in Milan in Fashion Image and Style, as well as Responsible Fashion from the Istituto Marangoni in London. I have 14 years of experience as a researcher in the fashion field. Throughout my journey, I have developed a strong connection with Amazonian art and the local creative economy, working on cultural and social projects in the State of Pará.
Since 2017, I have focused my efforts on the study of Amazonian trends, founding the first Trend Studio in the region, based on the methodology "Amazonicidade Cool". This approach guides projects aimed at the creative economy, with an emphasis on sustainability and social entrepreneurship.
As a speaker, I share my expertise at events that address the creative economy and the appreciation of local culture, including TEDx. My purpose is to strengthen the bioeconomy of the Amazon, driving the development of authentic products aligned with global trends.
I am a Coolhunter, speaker, and Master in Communication, Languages, and Culture. I graduated in Fashion from the University of the Amazon (UNAMA) and have a certification from the Istituto Marangoni in Milan in Fashion Image and Style, as well as Responsible Fashion from the Istituto Marangoni in London. I have 14 years of experience as a researcher in the field of fashion. Throughout my career, I have developed a strong connection with Amazonian art and the local creative economy, working on cultural and social projects in the State of Pará.
Since 2017, I have focused my efforts on studying Amazonian trends, founding the first Trends Studio in the region, based on the methodology "Amazonicidade Cool". This approach guides projects aimed at the creative economy, with an emphasis on sustainability and social entrepreneurship.
As a speaker, I share my expertise at events that address the creative economy and the promotion of local culture, including TEDx. My purpose is to strengthen the bioeconomy of the Amazon, driving the development of authentic products that align with global trends.
WHO AM I?
WHO AM I?
WHO AM I?
I am a Coolhunter, speaker, and Master in Communication, Languages, and Culture. I graduated in Fashion from the University of the Amazon (UNAMA) and have certification from the Istituto Marangoni in Milan in Fashion Image and Style, as well as Responsible Fashion from the Istituto Marangoni in London. I have 14 years of experience as a researcher in the fashion field. Throughout my journey, I have developed a strong connection with Amazonian art and the local creative economy, working on cultural and social projects in the State of Pará.
Since 2017, I have focused my efforts on the study of Amazonian trends, founding the first Trend Studio in the region, based on the methodology "Amazonicidade Cool". This approach guides projects aimed at the creative economy, with an emphasis on sustainability and social entrepreneurship.
As a speaker, I share my expertise at events that address the creative economy and the appreciation of local culture, including TEDx. My purpose is to strengthen the bioeconomy of the Amazon, driving the development of authentic products aligned with global trends.
COOL AMAZONIANITY
COOL AMAZONIANITY
COOL AMAZONIANITY
The Cool Amazonicity is a concept that seeks to capture and translate the unique essence of the Amazon into products and strategies that resonate in the global market.
What is Cool Amazonicity?
Cultural and Environmental Essence
Cultural and Environmental Essence
Cultural and Environmental Essence
Cool Amazonianity is the incorporation of the cultural richness and environmental values of the Amazon into products and narratives. This includes the appreciation of ancestral knowledge, biodiversity and local traditions, translated into something that is authentic and innovative.
Cool Amazonianity is the incorporation of the cultural richness and environmental values of the Amazon into products and narratives. This includes the appreciation of ancestral knowledge, biodiversity and local traditions, translated into something that is authentic and innovative.
Narratives and Storytelling
Narratives and Storytelling
Narratives and Storytelling
Cool Amazonianity is also about telling stories that connect emotionally with consumers. This involves creating narratives that reflect the authenticity and depth of the Amazon, offering a unique vision that captivates and engages audiences.
Cool Amazonianity is also about telling stories that connect emotionally with consumers. This involves creating narratives that reflect the authenticity and depth of the Amazon, offering a unique vision that captivates and engages audiences.
Innovation and Sustainability
Innovation and Sustainability
Innovation and Sustainability
By combining traditional elements with innovative practices, Amazonicidade Cool promotes products that are not only aesthetically appealing but also sustainable and regenerative. This reflects a conscious and responsible approach to the environment and society.
By combining traditional elements with innovative practices, Amazonicidade Cool promotes products that are not only aesthetically appealing but also sustainable and regenerative. This reflects a conscious and responsible approach to the environment and society.
Connection with Global Trends
Connection with Global Trends
Connection with Global Trends
This concept is not limited to maintaining a regional perspective, but aligns with global consumption trends. Amazonicidade Cool integrates aesthetics, sustainability, and the demands of the international market, creating a bridge between the local and the global.
This concept is not limited to maintaining a regional perspective, but aligns with global consumption trends. Amazonicidade Cool integrates aesthetics, sustainability, and the demands of the international market, creating a bridge between the local and the global.
Cultural Value
Cultural Value
Cultural Value
The Cool Amazonicity positions the Amazon not only as a source of inspiration but as a creative hub, highlighting the region as a benchmark for innovation and trends in the global market.
The Cool Amazonicity positions the Amazon not only as a source of inspiration but as a creative hub, highlighting the region as a benchmark for innovation and trends in the global market.
In short, Cool Amazonicity is a methodology that seeks to highlight the uniqueness of the Amazon, taking advantage of its cultural and environmental richness to create products and narratives that stand out on the international scene, aligning with current demands for authenticity and sustainability.
In summary, the Cool Amazonicity is a methodology that seeks to highlight the uniqueness of the Amazon, leveraging its cultural and environmental wealth to create products and narratives that stand out on the international stage, aligning with current demands for authenticity
and sustainability.
TALKS
Amazonicity Cool:
Amazonicity Cool:
The Amazon as a Global Vanguard
General Description:
In this engaging lecture, Marina Kalif presents the concept of Cool Amazonicity, an innovative approach that places the Amazon at the heart of global trends. From a perspective that goes beyond regional products, Marina shows how the cultural and natural essence of the region can be the key to developing sustainable, creative, and relevant solutions for the international market.
Objective of the Lecture:
To inspire companies, brands, and creators to see the Amazon as an inexhaustible source of innovation and global relevance. Through Cool Amazonicity, the audience will be encouraged to incorporate this vision into their projects, fostering a more sustainable, creative relationship that is aligned with the future of the market.
Target Audience:
Business people and executives from the fashion, design, beauty, food, and lifestyle sectors.
Professionals in the creative sector interested in sustainability and innovation.
Global brands seeking an authentic connection with the Amazon and its potential.
Amazonicidade Cool:
LECTURES
The Amazon as a Global Vanguard
General Description:
In this engaging talk, Marina Kalif presents the concept of Cool Amazonicity, an innovative approach that places the Amazon at the centre of global trends. From a perspective that goes beyond regional products, Marina shows how the cultural and natural essence of the region can be the key to developing sustainable, creative, and relevant solutions for the international market.
Objective of the Lecture:
To inspire companies, brands, and creators to see the Amazon as an inexhaustible source of innovation and global relevance. Through Cool Amazonicity, the audience will be encouraged to incorporate this vision into their projects, promoting a more sustainable, creative relationship aligned with the future of the market.
Target Audience:
Business owners and executives from the fashion, design, beauty, food, and lifestyle sectors.
Creative professionals interested in sustainability and innovation.
Global brands seeking an authentic connection with the Amazon and its potential.
General Description:
In this engaging lecture, Marina Kalif presents the concept of Cool Amazonicity, an innovative approach that places the Amazon at the centre of global trends. From a perspective that goes beyond regional products, Marina demonstrates how the cultural and natural essence of the region can be the key to developing sustainable, creative, and relevant solutions for the international market.
Purpose of the Lecture:
To inspire companies, brands, and creators to see the Amazon as an inexhaustible source of innovation and global relevance. Through Cool Amazonicity, the audience will be encouraged to incorporate this vision into their projects, promoting a more sustainable, creative relationship aligned with the future of the market.
Target Audience:
Businesspeople and executives from the fashion, design, beauty, food, and lifestyle sectors.
Creative professionals interested in sustainability and innovation.
Global brands seeking an authentic connection with the Amazon and its potentials.
General Description:
In this engaging talk, Marina Kalif presents the concept of Cool Amazonicity, an innovative approach that places the Amazon at the heart of global trends. From a perspective that goes beyond regional products, Marina shows how the cultural and natural essence of the region can be the key to developing sustainable, creative, and relevant solutions for the international market.
Objective of the Lecture:
To inspire companies, brands, and creators to see the Amazon as an inexhaustible source of innovation and global relevance. Through Cool Amazonicity, the audience will be encouraged to incorporate this vision into their projects, promoting a more sustainable, creative, and aligned relationship with the future of the market.
Objective of the Lecture:
To inspire companies, brands, and creators to see the Amazon as an inexhaustible source of innovation and global relevance. Through Cool Amazonicity, the audience will be encouraged to incorporate this vision into their projects, promoting a more sustainable, creative, and aligned relationship with the future of the market.
Target Audience:
Businesspeople and executives from the fashion, design, beauty, food, and lifestyle sectors.
Creative professionals interested in sustainability and innovation.
Global brands seeking an authentic connection with the Amazon and its potential.
Target Audience:
Businesspeople and executives from the fashion, design, beauty, food, and lifestyle sectors.
Creative professionals interested in sustainability and innovation.
Global brands seeking an authentic connection with the Amazon and its potential.
Amazonicity Cool:
Amazonicity Cool:
TALKS
TALKS
The Amazon as a Global Vanguard
The Amazon as a Global Vanguard